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国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案【完整版】

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国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案5篇

国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案篇1

国开（中央电大）专科《人文英语 2》网上形考试题及答案

说明：
课程代码：
04014；

适用专业及层次：行政管理、工商管理、会计学、法学、广告、汉语言文学、教育管理、社会工作、小学教育和学前教育专科等；

考试平台：
>

国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案篇2

国开(中央电大)本科《离散数学(本)》网上形考(任务一至三)试题及答案

说明：适用于计算机科学与技术本科国开平台网上形考。

形考任务一试题及答案

题目为随机，用查找功能(Ctrl＋F)搜索题目

[题目]若集合A＝{ a，{a}，{1，2}}，则下列表述正确的是（　）．

[答案]{a}A

[题目]若集合A={1，2}，B={1，2，{1，2}}，则下列表述正确的是( )．

[答案]AB，且AB

[题目]若集合A＝{2，a，{ a }，4}，则下列表述正确的是( )．

[答案]{ a }A

[题目]设集合A={1, 2, 3}，B={3, 4, 5}，C={5, 6, 7}，则A∪B–C =( )．

[答案]{1, 2, 3, 4}

[题目]设集合A={a}，则A的幂集为( )．

[答案]{，{a}}

[题目]设集合A = {1, a }，则P(A) = ( )．

[答案]{,{1}, {a}, {1, a }}

[题目]若集合A的元素个数为10，则其幂集的元素个数为（）．

[答案]1024

[题目]设A、B是两个任意集合，则A-B = ( )．

[答案]AB

[题目]设集合A={2, 4, 6, 8}，B={1, 3, 5, 7｝，A到B的关系R={| y = x +1｝，则R= ( )．

[答案]{, , }

[题目]集合A={1, 2, 3, 4, 5, 6, 7, 8}上的关系R={|x+y=10且x, yA}，则R的性质为（）．

[答案]对称的

[题目]集合A={1, 2, 3, 4}上的关系R={|x=y且x, yA}，则R的性质为（）．

[答案]传递的

[题目]如果R1和R2是A上的自反关系，则R1∪R2，R1∩R2，R1-R2中自反关系有（）个．

[答案]2

[题目]设集合A={1 , 2 , 3 , 4}上的二元关系R={，，，}，S={，，，，}，则S是R的（）闭包．

国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案篇3

国开（中央电大）本科《形势与政策》网上形考任务试题及答案

题目1

中国共产党人的初心和使命，就是为中国人民________，为中华民族________。这个初心和使命是激励中国共产党人不断前进的根本动力。

选择一项：

A. 谋幸福谋未来

B. 谋幸福谋复兴

C. 谋生活谋复兴

D. 谋生活谋未来

正确答案是：谋幸福谋复兴

题目2

题干

中国周边外交的基本方针，就是坚持与邻为善、以邻为伴，坚持睦邻、安邻、富邻，突出______的理念。

选择一项：

A. 互利合作

B. 互联互通

C. 亲诚惠容

D. 真实亲诚

正确答案是：亲诚惠容

题目3

题干

中国梦是国家的梦、民族的梦，归根结底是________。

选择一项：

A. 人民的梦

B. 民族的梦

C. 个人的梦

D. 国家的梦

正确答案是：人民的梦

题目4

题干

中国特色社会主义事业“五位一体”总体布局是指：全面推进经济建设、政治建设、文化建设、社会建设、______。

选择一项：

A. 法制建设

B. 制度建设

C. 作风建设

D. 生态文明建设

正确答案是：生态文明建设

题目5

题干

中国特色社会主义最本质的特征是________。

选择一项：

A. “五位一体”总体布局

B. 建设中国特色社会主义法制体系

C. 中国共产党领导

D. 人民利益为根本出发点

正确答案是：中国共产党领导

题目6

题干

中国特色社会主义的本质要求和重要保障是________。

选择一项：

A. 全面从严治党

B. 全面建成小康社会

C. 全面依法治国

D. 全面深化改革

正确答案是：全面依法治国

题目7

题干

中国特色社会主义进入新时代，我国社会主要矛盾已经转化为人民日益增长的________和________之间的矛盾。

选择一项：

A. 幸福生活需要物质文化相对落后

B. 美好生活需要不平衡不充分的发展

C. 精神文化需要不平衡不成分的发展

D. 美好生活需要相对落后生产

国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案篇4

国开(中央电大)本科《理工英语4》网上形考任务试题及答案

　　国开(中央电大)本科《理工英语4》网上形考任务试题及答案
　　题目：
--- Haven"t seen you for ages, Mike. ________________
　　--- Pretty good. Everything goes well.
　　How"s it going?
　　题目：
---Hello, I"m Harry Potter.
　　---Glad to meet you. I"m Miller. But __________.
　　call me Paul.
　　题目：
Let"s meet at 7:30 outside the gate of ________.
　　the People"s Park
　　题目：--- Could you please tell me something about the two_______?
　　--- ___________. They arc exchange students of No. 1 Middle School.
　　Germans; All right
　　题目：--- Goodbye, everyone._______________
　　--- Bye, Sally! Don"t forget to write.
　　Stay in touch
　　题目：---Are you good at Building Materials, Rose?
　　---_______. But I will try to study it well this term.
　　Not very good
　　题目：---Can I help you, sir?
　　---I"d like to have 100 _____. I want my students to draw pictures.
　　pieces of paper
　　题目：---How are you?
　　---________
　　Fine, thanks.
　　题目：Each apartment only__________15 to 30 square meters for one unit.
　　takes
　　题目：I hope you"ll ________working with us in the future.
　　enjoy
　　题目：Now this tiny housing solution is ______________ in urban areas in the U.S., and Canada.
　　gain ground
　　题目：The __________ are eating _________ at the foot of the mountain.
　　sheep, grass
　　题目：The technological advances made it possible for the middle classes to enjoy what had once been ________ only to the very rich.
　　affordable
　　题目：To solve this problem, New York city planners are challenging tradition and starting to _________more micro units.
　　design
　　题目：Tony has many Chinese ______.
　　stamps
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1. That"s why tiny little apartments with a bedroom, a kitchen and a bathroom come into being.【C】
　　A. 这就是为什么小公寓的卧室,一个厨房和一个浴室。
　　B. 这就是为什么小的小公寓有一个卧室，一个厨房和一个浴室。
　　C. 这就是只有一卧一厨一卫的微型公寓形成的原因。
　　2. A beautiful little room with love and happiness is a great place to live.【B】
　　A. 一个美丽的小房间,爱和幸福是一个居住的好地方。
　　B. 一间充盈爱和幸福的小美屋就是宜居的好地方。
　　C. 一个美丽的小房间，爱和幸福是一个伟大的地方住。
　　3. It can also meet the need of people who are short on cash but determined to live in their own places.【A】
　　A. 它也能满足一些人的需要，他们缺钱，但又决心拥有一个自己的家。
　　B. 它也可以满足人的需要,缺钱但决定住在自己的地方。
　　C. 它也能满足需要的人谁是短期的现金，但决心生活在自己的地方。
　　4. Ted and William have lived under the same roof for five years.【A】
　　A. 泰德和威廉已经在同一屋檐下生活了五年了.
　　B. 泰德和威廉在同一个屋檐下生活了五年。
　　C. 泰德和威廉一起生活了五年。
　　5. If you travel alone and want to know better family life in Britain, you"d better stay in B & Bs.【C】
　　A.如果你独自旅行, 想知道更好的家庭生活在英国, 你最好呆在B & Bs。
　　B.如果你独自旅行，想了解英国的家庭生活，你最好呆在家里。
　　C.如果你独自旅行并且想更好地了解英国的居民生活，你可以住在B & Bs。
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Housing is the living places for human beings. As the population keeps climbing, People in the city have to face the reality that housing is in short supply. To solve this problem, New York city planners are challenging tradition and starting to design more micro units.
　　Micros, also known as hostel-style apartments, usually offer less than 200 square feet (18.5 square meters) in area. Could you imagine living in 150 square feet (14 square meters)? These units usually have only room for a bed, a table mini-fridge and the basic living essentials.
　　Why is the micro apartment so appealing? The reasons are rather straightforward. It is perfect for single people who don"t have a lot of things. It can also meet the need of people who are short on cash but determined to live in their own places.
　　Micro apartments are very common in cities like Tokyo and Hong Kong, where there are so many people living. Now this tiny housing solution is gaining ground in urban areas in the U.S., and Canada.
　　The micro apartment is an experiment in simplicity in American culture. So small-scale home life is part of a hot trend in U.S. real estate. Some people are proud of it. Some of them can find the humor and fun in their small places. But not everyone is in favor of the trend.
　　1.According to the passage, the next big trend in U.S. real estate is 【B】.
　　A. big house
　　B. micro apartment
　　C. traditional house
　　2.As the population keeps climbing, people in the city have to face the reality that 【A】.
　　A. housing is in short supply
　　B. housing is very sufficient
　　C. housing is a luxury goods
　　3.Why is the micro apartment so appealing? 【A】
　　A. It meets the need of someone.
　　B. It"s very strange.
　　C. It"s excellent.
　　4.Micro apartments are very common in some cities like 【C】.
　　A. Beijing
　　B. London
　　C. Tokyo
　　5.How do people think of the micro apartment? 【C】
　　A. Everyone likes it very much.
　　B. Some people think it"s humorous and fun.
　　C. Not everyone is in favor of the trend.
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Building a house costs quite a lot of money．Suppose you plan to build a house．Your first step will be to find a right piece of land．Your choice will depend on many different things．You will probably try to find a sunny place, with pleasant surroundings(环境) near shops and bus stops, not too far from your friends and the place where you work．
　　Next you will find a good builder, and together with the builder you will work out a plan．The builder will draw the plan．It will show the number of rooms, their position and size, and other parts, which must be noticed, such as windows, doors, and electric outlets．The builder will work out how much money is needed to build your house．He will work out the cost of the wood, bricks, the glass, and everything else that must be used in building the house．Later on, when he starts to build, this estimate(预算)must be corrected and revised(修订)．His estimate is based on existing prices, but prices of such things may change, and many other things may happen between the time when he makes the estimate and the time when he builds the house．
　　When the builder gives his estimate, you may wish to change your plan．(You may also wish to change your builder, if his estimate is too high!)You may find that the house you wanted at first costs too much, or that you can spend a little more and add something to your plan．The builder"s estimate depends on the plan, but the final plan depends on the builder"s estimate．
　　1．The best title of this passage would be 【C】
　　A．Building a House Costs Much Money
　　B．Estimate Is Important
　　C．Planning a House
　　2．The first thing for a person to build a house is 【B】
　　A．to get as much money as possible
　　B．to find a suitable piece of land
　　C．to work out a plan
　　3． The phrase draw a plan in this passage means 【A】
　　A．making a picture of a building or a room
　　B．making a plan
　　C．working out a plan
　　4．When the builder starts to build a house, his estimate will have to be corrected and revised because 【C】
　　A．it is wrongly worked out by a workman
　　B．the future owner of the house thinks the estimate is so high that he cannot afford the building．
　　C．The prices of building materials and the expenses(费用)of labor may be different from the
　　original prices and expenses
　　5．What is the relationship(关系)between the estimate and the plan?【C】
　　A．The plan depends on the estimate．
　　B．The plan has nothing to do with the estimate．
　　C．The estimate and the plan depend on each other．
　　二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。
　　SUN LI: Nice to meet you. I"m Sun Li.
　　HENRY:_____Are you a student of this university, too?【C】
　　SUN LI: Yeah, this is my second year. I study Architecture. And what’s your major?
　　HENRY:_____ So, what subjects do you study this term?【D】
　　SUN LI: _____【A】
　　HENRY: Oh, I see. I have English classes too. I have Air Pollution Control, Pollution Analysis, and Climate Change Control Technology.
　　SUN LI: Oh, really?! What do you think of your major?
　　HENRY: It"s wonderful. _____but Pollution Analysis isn"t my best subject. 【B】I like Climate Change Control Technology better. _____【E】
　　SUN LI: I like Building Materials best.
　　A.This semester we study English, Engineering Drawing, Construction Technology, and Building Materials.
　　B.I think the classes are really interesting,
　　C.Nice to meet you too.
　　D.Oh, My major is Energy and Environment.
　　E.How about you?
　　单元自测2 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：
Tom is________ than any other players in the school team．
　　taller
　　题目：— Sonia, do you think you are different from Linda?
　　—Yes. I"m ______ at drawing than her.
　　better
　　题目：— Which city has _________population, Beijing, Guiyang or Nanchang?
　　—Beijing, of course.
　　the largest
　　题目：—— What"s your present job?
　　——_______________________
　　I"m a film-maker.
　　题目：—— Excuse me. You must be Mr. Liu Hua from China?
　　——___________________
　　Yes, nice to meet you.
　　题目：—— Have you had a nice journey?
　　——________________________
　　Sure
　　题目：—— I’m so excited to meet you. May I introduce myself to you?
　　——___________________________
　　Sure.
　　题目：—— Thanks for all the information, Peter. It sounds like you have an interesting job.
　　——______________________________
　　Yes, it"s very interesting, but stressful, too!
　　题目：Architect Mayur Kanaiya spoke__________ of the Langkawi Sky Bridge
　　highly
　　题目：But the Bridge was first _____ to the public, almost one year later, after a series of tests and evaluations.
　　open
　　题目：I really like that car you ________ and I am thinking of buying it.
　　recommended
　　题目：One day they crossed the ____bridge behind the palace.
　　old chinese stone
　　题目：The walls function like a dam to keep the water _____ and the structure lies naturally within its surroundings, remaining invisible from a distance.
　　out
　　题目：Tony is going camping with ___ boys.
　　two litter other
　　题目：You know, this bridge ______ Hong Kong, Zhuhai and Macau.
　　connects
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1. It has a total length of 49.968 km, of which 35.578 km will be built over the sea.【B】
　　A. 它总长度49.968公里，其中35.578公里在海上。
　　B. 它总长度49.968公里，其中有35.578公里是横跨在海面上的。
　　C. 它总长度49.968公里，其中35.578公里在海底。
　　2.I’d like you to meet the famous bridge designer, Mr. Liu Hua.【B】
　　A.我喜欢你去见见著名的桥梁设计师刘华先生。
　　B. 我想给您介绍下著名的桥梁设计师刘华先生。
　　C. 我们最好去见见著名的桥梁设计师刘华先生。
　　3. It’s a great example of treading lightly on the land.【A】
　　A．在桥上缓步行走是非常好的体验。
　　B．在陆地上交易是很好的体验
　　C．在陆地上轻微的交易是很好的体验。
　　4.While most bridges cross above water, the sunken bridge at Fort de Roovere in the Netherlands sinks just below it.【B】
　　A．然而大部分的桥都横跨水面，荷兰Fort de Roovere的这座下沉的桥则建在水面以下
　　B．大多数桥都建在水面上，荷兰Fort de Roovere的这座下沉的桥则建在水面以下。
　　C. 大多数桥都穿越水面，荷兰Fort de Roovere的这座下沉的桥则建在水面以下
　　5.Visitors can enjoy a very close experience with the forest and wildlife on the curving bridge.【B】
　　A．游客们能够与野生动物和森林有着更近的体验。
　　B．蜿蜒的桥面让游客能够近距离地体验森林与野生动物。
　　C. 游客们可以尽情享受丛林中的野生动物。
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　London"s River Thames has twenty-seven bridges. But Tower Bridge, the first bridge over the Thames as you travel to London from the sea, is the most famous of them all. What makes Tower Bridge so exciting? Why do visitors come from all over the world to see it?
　　The thing that is surprising about Tower Bridge is that it is open in the middle. It does this to let the big ships through to the Pool of London. If you are lucky enough to see the bridge with its two opening arms high in the air, you will never forget it.
　　On its north side stands the Tower of London itself. Although they look the same age, the Tower is almost a thousand years old, and Tower Bridge is only about one hundred, it was built in the 1890s. By1850, everyone agreed that a bridge across the Thames near the Tower was most necessary. But the designers argued about the new bridge for another thirtyyears. This took so long because they had two big problems.
　　l. Tower Bridge is 【C】.
　　A. about one thousand years old
　　B. the oldest and the most famous bridge in London
　　C. the first one you can see when you go from the sea to London
　　2. The Tower of London is 【B】.
　　A. across from the Thames
　　B. on the north of Tower Bridge
　　C. in the middle of Tower Bridge
　　3. Which of the following is NOT true according to the passage?【A】
　　A. You can see the bridge with its two opening arms high in the air at anytime.
　　B. By 1850 everybody thought it most necessary to have a bridge built across the Thames near
　　the Tower.
　　C. It took the designers thirty years to argue about the bridge before it was built.
　　4. Why is the bridge open in the middle?【C】
　　A. To make it special.
　　B. To attract (吸引) more people from the world to see it.
　　C. To let the big ship through to the Pool of London.
　　5. How long was the Tower Bridge built?【B】
　　A. A thousand years.
　　B. A hundred years.
　　C. Five thousand years.
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　One of the masterpieces of modern architecture, the fantastic Hangzhou Bay Bridge has been opened to the public since May 20XX.
　　The Bridge is an S-shaped stayed-cable bridge with six lanes in both directions and is linking Ningbo"s Cixi county in the south to Jiaxing in the north. It shortens the highway travel distance between Ningbo and Shanghai by 120 kilometers, and reduces the driving time from 4 to 2.5 hours.
　　It is the longest sea-crossing bridge in the world - 36 kilometers (22 miles) long. This fantastic bridge crossing the Hangzhou Bay is expected to have a 100-year lifespan, and has a price tag of 11.8 billion yuan (US$1.70 billion).
　　The toll fee is 80 yuan per vehicle. As the bridge has six lanes in both directions, you can be quite sure that you will have a smooth ride.
　　The speed limit is 100 kilometers / 62 miles.
　　The first preparations for planning the bridge started a decade ago; close to 600 experts spent nine years on designing the Hangzhou Bay Bridge. Chief Commander of the Bridge Project is Mr Wang Yong. The bridge was linked in 20XX and an opening ceremony was held on 26th June. But the Bridge was first open to the public, almost one year later, after a series of tests and evaluations.
　　1.The fantastic Hangzhou Bay Bridge has been opened to the public since May 20XX.【F】
　　2.It is the longest sea-crossing bridge in the world - 36 kilometers (22 miles) long.【T】
　　3.The toll fee is 100 yuan per vehicle.【T】
　　4.The speed limit is 100 kilometers / 62 miles【T】
　　5.Chief Commander of the Bridge Project is Mr Yang Yong.【T】
　　二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。
　　Mary Johnson: Good morning, Mr. Liu! How good to see you! Have you had a nice journey?
　　Liu Hua: _____【D】
　　Mary: May I introduce an old friend of mine to you? Tony Smith is an architect and has a special interest in bridge design.
　　TonySmith: _____【A】
　　Liu Hua: How do you do? Mr. Smith. Nice to meet you.
　　Tony: Nice to see you, too. I know, you are the design leader of the Island & Tunnel Project of the Hong Kong-Zhuhai-Macao Bridge. It’s my honor to meet you here.
　　Liu Hua: _____【E】
　　Tony: It is said that the bridge is the longest cross-sea bridge in the world. How long is it?
　　LiuHua: Sure. You know, this bridge connects Hong Kong, Zhuhai and Macau. It has a total length of 49.968 km, of which 35.578 km will be built over the sea.
　　Tony: _____【B】
　　Mary: It sounds fantastic. I also want to see it when it’s finished.
　　LiuHua: No problem, you are welcome!
　　Mary: Now we’ll send you to the hotel and you can take a rest there. We’ll have a meeting on bridge design tomorrow morning.
　　Liu Hua: _____【C】
　　Tony: You’re welcome.
　　A. How do you do? Mr. Liu.
　　B. That’s great! I hope someday I can witness such a miracle!
　　C. Thank you very much for your help.
　　D. Glad to see you, too, Mary. Indeed, it’s been a very nice journey.
　　E. Thank you very much.
　　COMPLETE THE CARD WITH THE WORDS AND EXPRESSIONS GIVEN IN THE BOX.
　　_You need to include the following information. _
　　SENDER OF THE CARD: John Black
　　RECEIVER OF THE CARD: Mr.Ervin
　　congratulations greater success so happy
　　best wishes very much impressed
　　Dear Mr Ervin:
　　_____ 【Congratulations】on your being named this year’s outstanding manager. I once visited one of your branches and was _____.【very much impressed】
　　I am sure you deserve this honor. And I feel _____【so happy】for you. _____【Greater success】for even _____【best wishes】to you and your company in the coming year!
　　Sincerely,
　　John Black
　　单元自测3 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：
I’d love to ______with you my new kitchenware.
　　share
　　题目：
It is called solar cooker, a newly designed cooking device and there are many kinds of solar cookers _______.
　　available
　　题目：
It was _______ to see the students’ excitement when they discovered that simple materials could be used to cook food under the sun and the solar cooking really attracts those creative kids.
　　amazing
　　题目：---Don’t forget to come to our party this weekend!
　　---_____________________________
　　Sure. See you.
　　题目：---We’d be pleased if you could join us for dinner.
　　---____________________________________
　　Yes, I’d be pleased to accept.
　　题目：---We’ve booked a table. We hope you can join us?
　　---_________________________________
　　How can I resist such a gracious invitation!
　　题目：---why not dine out together and go to the movies?
　　---________________________________________
　　Sounds like a good idea.
　　题目：---Would you care to join for the picnic tomorrow
　　---_________________________________________
　　So sorry. Next time we"ll go, thanks anyway.
　　题目：--- Do you like reading books?
　　--- Yes. Each of us ______________ to do more reading in and after class.
　　is encouraged
　　题目：Li Lei is___ student in our class.
　　the tallest
　　题目：Nick _______ a job in a bank, but to our surprise, he didn’t take it.
　　was offered
　　题目：People who do not have wood must spend large amounts of money ________cooking fuel.
　　on
　　题目：Solar cooking is a _______cooking method.
　　convenient
　　题目：The bridge ______ two years ago.
　　was built
　　题目：This box is___ that one.
　　as heavy as
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1. It is getting more popular due to its high efficiency and its environmental friendliness.【A】
　　A．由于高效及环保的特点，太阳能锅越来越受到大众的欢迎。
　　B. 由于高效友好的特点，太阳能锅越来越受到大众欢迎。
　　C．由于经济环保的特点，太阳能锅越来越受到大众欢迎。
　　2. I’d love to share with you my new kitchenware.【B】
　　A．我很喜爱与你分享我的新厨具。
　　B. 我很乐意和你分享我的新厨具。
　　C．我很乐意平均分配我的新厨具。
　　3. I am eager to see this new device.【A】
　　A．我急切地想看到这个新设备。
　　B．我很激动看到这个新设备
　　C．我很乐意看到这个新设备。
　　4. People who do not have wood must spend large amounts of money on cooking fuel.【C】
　　A．那些没有足够木材的人们得花费大量的钱来烧饭。
　　B．那些没有足够多木材的人们得依靠大量的钱来购买烹饪燃料。
　　C．那些没有足够木材的人们得花费大量的金钱购买烹饪燃料。
　　5. Solar ovens consist of a system of reflectors and a cooking pot.【A】
　　A．太阳能灶是由反射镜及烹饪锅系统组成的。
　　B．太阳能灶是一个反射系统和一个锅
　　C．太阳能灶利用了反射系统和烹饪锅。
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　When Dr. Robert Metcalf first used a solar cooker, the future changed for millions of Africans. He knew that billions of poor people around the world depend on the use of wood for cooking. As they take more and more firewood from wild areas. They are destroying habitats around the world. Wood collection is one reason why many animals have become endangered.
　　But sunshine can be an alternative to fire. Dr. Metcalf says. Since his first solar cooked meal, he has helped people around the world to use simple new technologies to cook their food.
　　Each morning in villages across East Africa, small children and their mothers wake up and walk several miles to collect firewood to cook their food. It takes much of the day, and the heavy firewood they carry home on their heads lasts only a few days.
　　This is why Dr. Metcalf spends each summer in Africa. He teaches women and children in villages how to cook with the sun. So far, more than thirty thousand African families now have solar cookers, and new programs will introduce solar cookers to millions of families.
　　To find water, women and children may have to walk long distance to dig holes in dry riverbeds or to gather water from streams and shallow wells.
　　They fill their buckets（桶）and carry them home on their heads. The buckets often weigh as
　　much as forty pounds. Not only is finding water hard work, but the water is often polluted with
　　germs（细菌）that make people sick.
　　Dr. Metcalf and others developed a simple，reusable tool that people can use to make sure their water is safe to drink．The tool is calked a WAPI，which stands for Water Pasteurization Indicator. The pasteurization process is named after Louis Pasteur，who developed it in the 1800s.
　　1．Why did Metcalf help Africans use solar cookers?【C】
　　A．He wanted to help them to fight poverty．
　　B．He found it a dangerous job to collect firewood．
　　C．He realized using firewood is not good for the environment．
　　2．The underlined word it in the third paragraph probably refers to【A】．
　　A．collecting firewood
　　B．cooking food
　　C．cooking with the sun
　　3．Each summer Metcalf stays in Africa to 【C】．
　　A. do research on water
　　B. take care of sick people
　　C. spread the technique of using solar cookers
　　4．Water Pasteurization Indicator was developed to 【A】．
　　A. kill the bacteria in water
　　B. honor Louis Pasteur
　　C. make waste water reusable
　　5．It can be inferred from tile passage that【B】．
　　A．Africans find it hard to learn to use solar cookers
　　B．women and children in Africa usually lead a hard life
　　C．the water Africans drink is not clean though it is easy to get
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　Millions of people around the world cook their food over a smoky fire every day. It is often difficult to find wood for the fire. People who do not have wood must spend large amounts of money on cooking fuel. However, there is a much easier way to cook food using energy from the sun. Solar cookers, or ovens, have been used for centuries.
　　Solar ovens consist of a system of reflectors and a cooking pot. The rest is up to your imagination! Once you have collected or bought your solar oven, you can use it to prepare hot meals in the backyard, at a campground or wherever your heart desires.
　　Of all the inventions that could benefit humankind, a reliable solar cooker remains one of the most necessary. Countless people across the developing world still cook their food by burning wood or even cow dung, causing breathing problems and severe pollution in some regions.
　　The searching for a practical solar cooker has gone on for decades and produced dozens of models. But none of them have caught on importantly for use in the developing world because they can’t store heat. Without the ability to store heat, a cooker cannot be used, for example, on cloudy days.
　　But now a group based at the Norwegian University of Science and Technology (NTNU) is reporting a discovery in solar cookers. They say it will lead to the production of practical solar cookers within a year and a half and it can store enough heat during a sunny day to work for an entire additional day, even if it is cloudy.
　　* People who do not have wood must spend small amounts of money on cooking fuel.【F】
　　* There is a much easier way to cook food using energy from the sun.【T】
　　* Solar cookers, or ovens, have not been used for centuries.【F】
　　* Solar ovens consist of a system of reflectors and a cooking pot.【T】
　　* Without the ability to store heat, a cooker can be used, for example, on cloudy days.【T】
　　二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。
　　HENRY: Hey, what are you doing this weekend?
　　MANDY:_____【D】
　　HENRY: Would you like to go for a picnic? The weather forecast says it will be sunny this Sunday.
　　MANDY: _____【A】
　　HENRY: Yes of course, and I will make some hamburgers.
　　MANDY: OK. Then I’ll bring some drinks, green tea, black tea, juice or cola?
　　HENRY: _____ By the way I will bring my new kitchenware for our picnic【E】
　　MANDY: New kitchenware? A cooker?
　　HENRY: Yeah! I just bought a solar cooker last month. It’s a new device that uses solar energy and it is getting popular due to its high efficiency and its environmental friendliness. People can cook easily with this new device. I’ll bring some fruit and some other food. We will make a wonderful picnic!
　　MANDY: _____【B】
　　HENRY: OK, I am looking forward to our picnic! Then See you on this Sunday!
　　MANDY: _____【C】
　　A. That’s a good idea. Shall I bring anything?
　　B. Wow! How amazing, I can’t wait for it!
　　C. See you!
　　D. I haven’t decided yet. What about you?
　　E. How about green tea?
　　单元自测4 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：---- ________________________ We are leaving on Sunday.
　　---- Yes, that’s a good idea.
　　Why don’t you join us?
　　题目：---- ______________________________
　　---- Yeah. It is the only professional museum about the railway system in China.
　　Do you know the China Railway Museum?
　　题目：---- Excuse me. Can you tell me how to get to the Linden Street?
　　---- _____________________________
　　Sorry, I’m new here.
　　题目：---- I’m going to Hainan for my holiday.
　　---- ________________________
　　Have a nice trip
　　题目：---- Welcome back, Mr. Smith! How about your business trip in Japan?
　　---- ___________________________
　　Oh, fantastic! Mr. Mark is so satisfied with our project.
　　题目：He’s wearing a red shirt and _______ jeans.
　　faded
　　题目：I’d like to have some big apples instead of small _____.
　　ones
　　题目：It was ___ who wrote those words on the blackboard.
　　he
　　题目：Oh, that museum was the old Beijing Railway Station. It______ the history of China’s railway development.
　　shows
　　题目：The book ________ on this subject was written by an old female writer.
　　referred to
　　题目：The train______just three weeks ____ complete a journey that _____ six weeks by sea.
　　took…to；
takes up to
　　题目：This article deals with the natural phenomenon which _______ most interesting to everyone.
　　is
　　题目：Travelers _______ the efficient network, and find that their hometowns are not that far away.
　　benefit from
　　题目：We _______ two railway tickets online this Monday.
　　booked
　　题目：With comfortable seats and quiet cabins, this high-speed line______ a pleasant journey for thousands of travelers.
　　offers
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1.John and his brother differ in personality even if their differences in age are not significant.【B】
　　A. 尽管约翰和他哥哥在年纪上相差很大，但他们的个性却不相同。
　　B. 尽管约翰和他哥哥在年纪上相差不大，但他们的个性却不相同。
　　C.尽管约翰和他哥哥在年纪上相差不大，但他们的个性相同。
　　2. Some of her pictures were shown in an art exhibition (展览会) in Shanghai when she was 4 years old.【C】
　　A. 她的一些画就在上海的一个艺术展览会上展出。
　　B. 她在一个艺术展览会上展出她的画。
　　C. 四岁的时候她的一些画就在上海的一个艺术展览会上展出。
　　3.Since the earth looks like a ball, the sun can shine on only half of it at a time.【B】
　　A.太阳一次只能照到它的一半，地球看上去像一个球。
　　B. 由于地球看上去像一个球，太阳一次只能照到它的一半。
　　C.地球看上去像一个球，太阳一次只能照到它的一半。
　　4. From the East Coast to the West Coast it is about 3, 000 miles wide.【A】
　　A. 美国领土的东西宽度约为3000英里。
　　B. 美国领土为3000英里。
　　C. 美国领土的东西宽度为2000英里。
　　5. It’s very important to maintain your current weight through exercise and healthy eating.【C】
　　A. 非常重要的通过锻炼和健康饮食来保持你目前的体重。
　　B. 锻炼和健康饮食来保持你目前的体重是非常重要。
　　C. 通过锻炼和健康饮食来保持你目前的体重是非常重要的。
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　High-speed rail is a type of rail transport that operates significantly faster than traditional rail traffic, using an integrated system of specialized rolling stock and dedicated tracks. While there is no single standard that applies worldwide, new lines in excess of 250 km/hr and existing lines in excess of 200 km/hr are widely considered to be high-speed, with some extending the definition to include much lower speeds (e.g. 160 km/hr) in areas for which these speeds still represent significant improvements. The first such system began operations in Japan in 1964 and was widely known as the bullet train. High-speed trains normally operate on standard gauge tracks of continuously welded rail on grade-separated right-of-way that incorporates a large turning radius in its design.
　　Many countries have developed high-speed rail to connect major cities, including Austria , Belgium, China, France, Germany, Italy, Japan, Poland, Portugal, Russia, South Korea, Sweden, Taiwan, turkey, United Kingdom, United States and Uzbekistan. Only in Europe does HSR cross international borders. China has 16,000 km of HSR, accounting for 60 percent of the world’s total. While high-speed rail is usually designed for passenger travel, some high-speed systems also offer freight service.
　　1. High-speed rail is a type of rail transport that operates significantly than traditional rail traffic.【A】
　　A. faster
　　B. slower
　　C. as fast as
　　2. According to the passage, which of the following is true?【A】
　　A. there is no single standard that applies worldwide.
　　B. there is a standard that applies worldwide
　　C. there are two standards that apply worldwide
　　3.When did the first such system widely known as the bullet train begin operations in Japan ?【C】
　　A. in 1964
　　B. in 1966
　　C. in 1946
　　4. The underlined word freight at the end of the paragraph means 【B】.
　　A. military
　　B. cargo
　　C. health
　　5. The best title of this passage would be 【B】.
　　A. Traditional Rail Traffic
　　B. the Bullet Train
　　C. High-speed Rail
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　The world’s longest high-speed railway route, running from Beijing to Guangzhou, has been in operation for a few years. It cuts travel time between the two cities from 22 hours to only 8 hours. With comfortable seats and quiet cabins, this high-speed line offers a pleasant journey for thousands of travelers.
　　The high speed railway connects Beijing with five provincial capitals. Part of the line, from Zhengzhou to Guangzhou, was in operation before the whole line was connected. The opening of the Beijing to Zhengzhou section has connected the entire line. It covers a total length of 2,298 kilometers.
　　The Beijing-Guangzhou line connects one third of China’s population and more than 40 percent of its economic power. Travelers benefit from the efficient network, and find that their hometowns are not that far away.
　　As the American publication _Newsweek_ puts it: China is now engaged in a railway revolution. These 350 kilometer per hour high-speed railway trains have made the country’s vast territory substantially smaller, and changed the country economically.
　　1.The world’s longest high-speed railway route, running from Beijing to Guangzhou, has been in operation for a few years.【T】
　　2.It cuts travel time between the two cities from 22 hours to only 6 hours.【F】
　　3. The opening of the Beijing to Zhengzhou section has linked with the total route.【T】
　　4.The Beijing-Guangzhou line connects one third of China’s population and more than 40 percent of its economic power.【T】
　　5.These 350 kilometer per hour high-speed railway trains have made the country’s vast territory considerably smaller, and changed the country economically.【T】
　　二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。
　　_LI QIANG AND HIS BROTHER WILL GO TO BEIJING. HE IS TALKING TO WANG NING ABOUT THE PLAN._
　　WANG NING：So, you’re going to Beijing on Sunday, Li Qiang?
　　LI QIANG：_____ We booked two railway tickets online this Monday.【C】
　　WANG：That’s really cool! I’m always dreaming of going to Beijing, seeing famous places with unique buildings, such as the Forbidden City, Summer Palace, etc.
　　LI: _____ .【A】
　　WANG:Oh, that museum was the old Beijing Railway Station. It shows the history of China’s railway development. _____.【D】
　　LI：Why don’t you join us? We are leaving on Sunday. _____.【B】
　　WANG：Ok, then count me in. Are you taking a high-speed railway?
　　LI:_____. Besides, it’s comfortable.【E】
　　A. And the China Railway Museum is a must.
　　B. You still have two days to get yourself prepared.
　　C. Yes, my brother and I are going together.
　　D. It’s worth visiting. I’ve been planning to go for a visit for a long time.
　　E. Yeah, the high speed railway is very quick and convenient.
　　单元自测5 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：
--- A: Could we make a tentative appointment for, say, this Saturday?
　　---B:________
　　That’s fine for me.
　　题目：--- ________ you ________ free tomorrow?
　　--- No. I ________ free the day after tomorrow.
　　Are; going to be; will be
　　题目：--- A: Hello, Bill Burton speaking.
　　--- B: Hello, Mr. Burton, this is Jenny Jenkins of Bradford and Sons returning your call.
　　What can I do for you?
　　题目：--- A: I can put you down for eleven o’clock. Is that OK?
　　--- B:
　　Oh, I’ll be having an interview that time. How about 3 o’clock in the afternoon?
　　题目：--- A: I have an appointment with Mr. Xie at about 10 o’clock tomorrow morning, but would you please postpone it to sometime next week?
　　---B:________
　　All right.
　　题目：--- A: I have many questions about studying abroad.
　　--- B: Would you like to make an appointment?
　　Let"s say Wednesday afternoon at two?
　　题目：How often________to the dentist?
　　do you go
　　题目：I have an appointment with Mr. Xie at about 10 o’clock tomorrow morning, but would you please________it to sometime next week?
　　postpone
　　题目：In learning a foreign language, one should first pay attention________speaking．
　　to
　　题目：Jamie wants to speak to me________private.
　　in
　　题目：My agenda is quite full for the whole week, so I can"t________an appointment with you.
　　make
　　题目：Seldom ________ his wife punishes her children for speaking out their own ideas freely.
　　have I seen
　　题目：Support facilities for electric cars, such as charging stations, have been built or are the process of being built in many cities across the country.
　　in
　　题目：There ________ a dolphin show in the zoo tomorrow evening.
　　is going to be
　　题目：We are all for your suggestion that the trip ________ .
　　be put off
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Cars are an important part of life in the United States. Without a car most people feel that they are poor. And even if a person is poor he doesn"t feel really poor when he had a car.
　　Henry Ford was the man who first started making cars in large numbers. He probably didn"t know how much the car was going to affect American culture. The car made the United Stated a nation on wheels. And it helped make the United States what it is today.
　　There are three main reasons why the car becomes so popular in the United States. First of all, the country is a huge one and Americans like to move around in it. The car provides the most comfortable and cheapest form of transportation. With a car people can go anyplace without spending a lot of money.
　　The second reason cars are popular is the fact that the United States never really developed an efficient and inexpensive form of public transportation. Long-distance trains have never been as common in the country as they are in other parts of the world. Nowadays there is a good system of air-service provided by planes. But it is too expensive to be used frequently.
　　The third reason is the most important one, though. The American spirit of independence is what really made cars popular. Americans don"t like to wait for a bus, or a train or even a plane. They don" t like to have to follow an exact schedule. A car gives them the freedom to schedule their own time. And this is the freedom that Americans want most to have.
　　The gas shortage has caused a big problem for Americans. But the answer will not be a bigger system of public transportation. The real solution will have to be a new kind of car, one that does not use so much gas.
　　1. We can learn from this passage that Americans【B】
　　A．spend a lot of money traveling by car
　　B．travel a lot in their cars
　　C．seldom travel by plane
　　2. Which of the following statements is TRUE?【C】
　　A．In the United States even the poor own cars.
　　B．In the United States all the poor have no cars.
　　C．An American will feel poor unless he has a car.
　　3. In the writer"s opinion, cars are popular in the United States mainly because【A】
　　A．Americans like to plan their own time
　　B．The United States does not have enough public transportation
　　C．Americans will not feel poor when they travel in their cars
　　4. A nation on wheels in the second paragraph means that【B】
　　回答不正确
　　A．everyone in the United States owns a car
　　B．the United States produces most of the cars in the world
　　C．cars play an important part in American"life
　　5. The real solution to the gas shortage problem is【C】
　　A. to make less cars
　　B. to develop a public transportation system
　　C. to make gas-saving cars
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Car crashes are the top killer of American teenagers. Most of the crashes result from distracted driving—not paying attention to the road.
　　Ryan Didone was a fifteen-year-old passenger in a car that hit a tree. He was one of the nation"s more than thirty thousand victims of traffic crashes in 20XX. Nearly four thousand deaths, about twelve percent involved drivers age fifteen to twenty.
　　Ryan"s father, Thomas Didone, is a police captain in Marylan. It was an inexperienced, immature driver driving at night with a carload of kids. He was distracted, he wasgoing too fast, and it ended up causing one death and some seriously injured. He shares the story of his son"s death to help educate teens and their families about distracted driving.
　　Jim Jennings from the Allstate Insurance Company says the number one cause of distracted-driving accidents is the mobile phone. He says talking on the phone or reaching for it is like drinking four beers and driving. If you"re texting while driving, you are twenty-three times more likely to get into an accident than somebody who isn"t.
　　Government and private groups are using public service announcements and events to bring more attention to the problem. For example, the insurance industry recently held a safety event for teen drivers. At first, nineteen-year-old Kevin Schumann easily avoided large, inflatable dolls thrown in front of the car to represent children. He also avoided orange cones representing the edge of the road. Then, as part of the test, he started texting. He hit several cones and at least one doll. That"s what really opened up the experience for me to prove how bad it is to really text and drive.
　　Debbie Pickford of Allstate Insurance says teens are especially at risk from distracted driving —and not just because they lack experience on the roads. According to the research, teens don"t really have fully developed brains until they’re twenty-five years old. You put those two things together and you get a much,much higher risk. A new law proposes a graduated driver licensing system. Graduated means teenagers start with restrictions like on night driving and numbers of passengers. They could not get a full driver"s license until age eighteen.
　　1.According to the passage, 【A】is the most likely to lead to a traffic accident while you are driving．
　　A．texting on the mobile phone
　　B．reaching for a cell phone．
　　C．talking on the mobile phone
　　2. We can learn from the second paragraph that【B】．
　　A. drivers who resulted in nearly 4,000 deaths are teenagers
　　B. over 30,000 victims have died from traffic crashes so far
　　C. it was at night that Ryan Didone died from a car accident
　　3. A safety event held by insurance industry was meant to 【B】.
　　A．attract more teenagers to take part in it
　　B．draw enough attention to teenagers" distracted driving
　　C．make more teenagers practice avoiding large barriers
　　4. The passage is probably followed by a concluding paragraph about 【C】．
　　A．much higher risk
　　B．teen brain development
　　C．measures to be taken
　　5. Of all the following, which is the best title for the passage?【B】
　　A．Car Crashes —the Top Killer.
　　B．Distracted Driving —Let"s Avoid!
　　C．Drunken Driving — Dangerous Enough！
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　In recent years, the Chinese auto industry has seen rapid growth, with the demand on private cars rising sharply in Chinese cities since 20XX.
　　By 20XX, China has replaced the U.S. to become the world’s largest auto market. As an important part of the world car industry, the global auto industry will shift further to China. This brings historical opportunity to China’s auto market.
　　Currently, both the development of China’s auto market and the changes in consumer demand for vehicles are ever-increasing. China’s auto industry will continue to grow in the next decade. It means there is still huge room for its development. China has an urban population of more than 600 million. It also has a huge agricultural vehicle market in the rural areas. Hence, there is no doubt for China’s development of auto industry. That is also the reason why the world’s auto producers are paying more attention to the Chinese market.
　　1. The demand on private cars increased greatly in Chinese cities since 20XX.【T】
　　2. China has become the world’s largest auto market.【T】
　　3. China’s auto industry tends to decrease in the next decade.【F】
　　4. China has an urban population of less than 600 million.【F】
　　5. The reason why the world’s auto producers are paying more attention to the Chinese market is that China’s auto industry developed very quickly.【T】
　　二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
　　A WELCOME SPEECH
　　A. set new goals
　　B. keep growing
　　C. take this opportunity to
　　D. made the right decision
　　E. my great honor
　　I am Peter, Sales manager of the company.
　　First of all, I would like to _____ welcome you to our company.【C】
　　Our company is one of the leading companies in the electric car industry. I am sure you will be proud of being a member of our company. It is always _____ 【E】to keep the business going.We need to _____ 【A】for ourselves all the time. As you are fresh, energetic and equipped with new knowledge and new ideas, soon you will realize that you’ve _____ 【D】to join us.
　　Work hard, not only for our company but also for yourself. That’s the only way for you and our company to _____.【B】
　　Again I would like to welcome you and from today on, let’s work together and succeed together.
　　单元自测6 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：
—________
　　—Oh, no, Frankly speaking, I seldom do online shopping.
　　Got any good deals?
　　题目：
I’m ________a business trip for APEC summit, sir.
　　on
　　题目：________ is known to the world, Mark Twain is a great American writer.
　　As
　　题目：—________
　　—I mean the best way is using your own mobile phone or computer to operate it.
　　What do you mean?
　　题目：— A:________are the most popular things people buy online?
　　—B: Definitely, clothes.
　　What do you think
　　题目：— We have to stay at home for a whole day. Why not go out and have a walk?
　　—________
　　It sounds like a good idea.
　　题目：— Susan ,what do you think of my plan?
　　—_______________
　　It’s reasonable .
　　题目：Cleaner heating system will________in Beijing to control air pollution.
　　be established
　　题目：For days, smog persisted in many areas. China is________to control air pollution.
　　taking measures
　　题目：Have you filled in the application form ________your passport yet?
　　for
　　题目：I suppose you know everything about that event, ________ ?
　　don"t you
　　题目：If he persists________
　　inasking
　　题目：Listen to the two girls by the window. What language________?
　　are they speaking
　　题目：Miss Liu doesn"t mind _______ your homework as long as it is done by yourself.
　　your delaying handing in
　　题目：There is no doubt __________Herbert is the most industrious student in our class.
　　that
　　二、阅读理解：阅读下面的短文，根据文章内容和所给信息将短文补充完整
　　A THANK-YOU LETTER
　　Dear Professor Smith,
　　Many thanks for your _____【friendliness and hospitality】(友好和热情)during _____ 【our delegation】(我方代表团) recent visit to your university.
　　It was nice of you to introduce us to some famous professors and celebrated scholars at your university. We had a safe and sound trip home.
　　Now we _____ 【have resumed】(重返工作岗位) our work.
　　Again, _____ 【on behalf of】(代表) the group, I would like to _____【express our thanks to you and your team】(对你和你的团队表示感谢). Meanwhile, I hope you will someday pay a visit to our university and give us more talks on Modern Western Economics.
　　Sincerely yours,
　　Tony Wang
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Air pollution
　　People and air pollution are often in the same places. This means that cities with large populations have the biggest problem of dirty air. Air pollution is caused by many different things. A major kind of air pollution is the gas from cars. Statistics (统计资料) show that 93 percent of all auto trips are within cities.
　　Another major kind of dirty air is the burning of coal and oil for energy. This energy is needed to make electricity. Of course, much more electricity is used in the city than in the country.
　　On the average, we throw away more rubbish than the year before. The burning of rubbish makes air pollution even worse. Many major industries are also responsible for the dirty air in the around cities. The fumes (烟) from iron, steel, chemical, and petrol production add particles (微粒) to the air.
　　The effects of air pollution range from mild headaches to death. The levels of pollution found in heavy traffic may cause headaches for loss of clear vision. Wherever coal and oil are used for fuel, fumes may kill trees and plants and cause metal to corrode (腐蚀). In some of the larger cities, these fumes endanger the lives of human beings by contributing to lung diseases and causing early death.
　　1. The key point of the passage is that 【B】.
　　A．the cause of air pollution is people
　　B．the causes and the effects of air pollution are both found in cities
　　C．the effects of air pollution range from headaches to death
　　2. What is the purpose of this passage? 【A】
　　A．to persuade people to stop polluting the air
　　B．to tell the causes of air pollution
　　C．to tell why cities are bad places to live
　　3. Why is air pollution more grave in the city than in the country? 【C】
　　A．Because there are larger populations in cities.
　　B．Because the air in the city is dirty.
　　C．Because there are much more gas fumes from cars and burning of coal and oil for energy in the city than in the country.
　　4. The fumes from coal and oil may cause metal 【A】.
　　A．to corrode
　　B．to twist
　　C．to turn black
　　5. In larger cities, the fumes from coal and oil may contribute to 【C】.
　　A．heart disease
　　B．loss of clear vision
　　C．lung diseases
　　二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
　　A. to cook or heat your home
　　B. checked regularly
　　C. to reduce air pollution
　　D. Use less electricity
　　E. Raising any sort of livestock
　　Man-made air pollution mainly comes from two sources: mobile ones and stationary ones. Mobile sources are cars, planes, boats, etc. Stationary sources include large factories, power plants and every household, which burns natural gas or wood. The most important ways _____【C】are to drive less, use less electricity and natural gas, and eat vegetarian.
　　_THESE IDEAS ARE EASY TO FOLLOW:_
　　1. Get your car _____ 【B】to make sure everything works properly. Whenever possible, walk, cycle, carpool, or use public transportation. Buy fuel-efficient vehicles. Drive at 60 mph or less to improve gas mileage.
　　2. Burn less natural gas _____ .【A】Instead, use a solar cooker or heater and wear extra layers.
　　3. Become a vegetarian or a vegan. _____【E】requires more land and emits more carbon dioxide than simply growing crops directly for human food.
　　4. _____. 【D】Coal power plants produce most of the world’s electricity, and they also produce more carbon dioxide than any other source. Coal plants also release many other pollutants. Unplug televisions, cell phone chargers, and other appliances while not in use. Most devices continue to use small amounts of power even when they’re turned off. Avoid using air conditioning, and don’t leave the fridge open any longer than necessary. Only run the clothes washer or dish washer when full. Rather than using a dryer, hang clothes on a line to dry in the sun.
　　单元自测7 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：
___________ you busy with the Singles Day?
　　Are
　　题目：
—________
　　—Oh, no, Frankly speaking, I seldom do online shopping.
　　Got any good deals?
　　题目：—________
　　—I mean the best way is using your own mobile phone or computer to operate it.
　　What do you mean?
　　题目：— A:________are the most popular things people buy online?
　　—B: Definitely, clothes.
　　What do you think
　　题目：— We have to stay at home for a whole day. Why not go out and have a walk?
　　—________
　　It sounds like a good idea.
　　题目：— Susan ,what do you think of my plan?
　　—_______________
　　It’s possible.
　　题目：All the trees______ last summer.
　　were planted
　　题目：Besides, you need to protect your password, because all the transaction _______ through your bank account.
　　is carried out
　　题目：He __________ a book when the telephone rang.
　　was reading
　　题目：Now tell me, how can you separate yourself ____the other person?
　　from
　　题目：Separate passwords for every account make __difficult for cyber criminals to hack you.
　　it
　　题目：The Prize in Economics ______ in 1968, that is, more than half a century ago.
　　was established
　　题目：You can ask these experts __________advice in job hunting?
　　for
　　题目：You can buy almost everything, _______ you have access to the Internet and enough money.
　　as big as
　　题目：You know, online shopping has so many ______.
　　advantages
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　An ebook (also referred to as an electronic book, eBook, or e-book) is a digital version （版本）of a print book that you download and read. But if you want to read an ebook, you must have an Ebook Reader, which is a kind of free software used by your computer. Make sure you have installed the appropriate Reader before you download your ebook from the Internet. The software allows you to turn the words on the screen into the size you like. It also helps you turn pages and change your viewing options (计算机屏幕上的阅读选择) Ebooks are a fun alternative to regular books. You can download them to any computers and create your own library of hundreds of titles. If you load them onto your portable computer, you can take them with you when you travel. Some ebooks are even interactive! Best of all, when you order an ebook, their is no waiting and no shipping charges. The amount of time it takes to download your ebook depends on the speed of your connection and the size of your ebook.
　　1. From this passage, we learn that an ebook 【C】.
　　A．can be found in any library
　　B．can be read directly from the Internet
　　C．can be read when special software is installed
　　2. The Ebook Reader is used for 【C】.
　　A. reading an ebook you"ve downloaded
　　B. turning a print book into a digital version
　　C. downloading an ebo0k from the Internet
　　3. From this passage, we can learn that 【A】.
　　A. you can read an ebook on a laptop when you travel
　　B. you can order an ebook using the Ebook Reader
　　C. the ebooks ordered have to be shipped to you
　　4. Which of the following statements is TRUE? 【C】
　　A. An ebook is ordered in the same way as a print book is.
　　B. The size of the words in an ebook cannot be changed.
　　C. The downloading time is decided by the ebook"s size.
　　5. The passage is mainly about 【B】.
　　A. a better way to download an Ebook
　　B. a new kind of book - the Ebooks
　　C. the new version of Ebooks
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1. The study shows that our computers are superior to those of our competitors in terms of functions and speed.【A】
　　A．研究表明，我们的计算机在功能和速度两方面都优于我们的竞争对手。
　　B．研究表明，我们的计算机与我们竞争者的产品在功能和速度方面有差异。
　　C．研究表明，我们的计算机在效率和速度方面都与其它厂商不同。
　　2. Use of the overcharge on your account and we have contacted the store on your behalf and are awaiting their reply. 【C】
　　A．承蒙告知您受到恶意透支的指控，我们已经派代表与商店联系并正在等待回音。
　　B．承蒙告知您的帐户存在问题，我们已经和商店联系过并正在等待他们的回答。
　　C．承蒙告知您的帐户被多扣款一事，我们已代您与商店联系，正在等待他们回复。
　　3.Though technically quite advanced today，the Internet is far from being popular with average household users in some developing countries. 【A】
　　A．尽管互联网技术现在已经很先进，但在一些发展中国家还未受到家庭用户的广泛青睐。
　　B. 很先进，但在一些发展中国家还远远没有普及到一般家庭。
　　C. 尽管今天科学技术已经很先进，但在一些发展中国家互联网离大众的生活还是很远。
　　4. You can buy almost everything, as long as you have access to the Internet and enough money. 【A】
　　A. 只要有网络和足够多的钱，你可以通过网络买到任何东西。
　　B. 如果你有网络和钱，就可以买到任何东西。
　　C. 只要有网络和足够多的钱，你就可以买到任何东西。
　　5. When in doubt, it’s best to delete or if appropriate, mark as junk item. 【B】
　　A. 当有疑问，最好是立刻删除，或者，如果合适的话，标为垃圾信息。
　　B. 一旦有疑问，最好是立刻删除，或者，如果合适的话，标为垃圾信息。
　　C. 一旦有疑问，最好是立刻删除，或者，合适的话，标为垃圾。
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　When a few college students jokingly declared Nov. 11 a National Singles Day in the 90s in China, they would never be able to imagine that they were creating the biggest online shopping spree in the world. It started as a way for young people to make fun of themselves as being single and invite other single friends to have fun at bars, restaurants and karaoke rooms. They chose 11/11 because 1 is the loneliest number, etc. Then businesses began to take notice.
　　In 20XX, online retail giant Alibaba announced it would be selling everything at half price on taobao.com on Nov. 11. It was the first time for Chinese single men and women, and indeed married people, too, to enjoy the huge discounts in online shopping on the Singles Day. Over the last few years, Alibaba, JD and other Chinese e-commerce companies all expanded their one-day discounts, and sales grew dramatically.
　　In 20xx, Alibaba Group scored $5.71 billion on November 11, setting a new record for the e-commerce giant since it started the Singles Day sales five years ago. That was much higher than the combined $3.7 billion online sales of Thanksgiving Day, Black Friday and Cyber Monday from desktop computers in the U.S.A.
　　1. In 20XX Alibaba began to sell everything at half price at taobao.com on Nov. 11.【T】
　　2. Some companies like Alibaba expanded their two days discounts and sales grew dramatically.【F】
　　3. In 20xx, Alibaba scored $4.71 billion on November 11.【F】
　　4.Thanksgiving Day has got the best selling。【F】
　　5. They chose 11/11 because 1 is the loneliest number.【T】
　　二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
　　LEAVE A MESSAGE TO THE SELLER
　　A. to order
　　B. Wang Li
　　C. number
　　D. seller
　　E. In addition
　　Dear _____ ,【D】
　　I’d like _____ 【A】an Ochi dress, the one on your top sale list. The article _____ 【C】I need is 115208. _____,【E】I like the white color. It would be great if could offer some little bonus with the order.
　　Looking forward to receiving the product as soon as possible, I hope your early shipment.
　　Yours consumer,
　　_____【B】
　　单元自测8 形考任务试题及答案
　　题目为随机，用查找功能（Ctrl+F）搜索题目
　　题目：______the weather improves, we will suffer a huge loss in the tourist industry.
　　Unless
　　题目：—______ will it take me to walk there?
　　—About ten minutes.
　　How long
　　题目：—Forgotten something? I can keep an eye on your kids if you want to go and get it.
　　—_______ Thank you all the same.
　　Well, I can do without it.
　　题目：— Excuse me, can you tell me where the nearest bus stop is?
　　— I"m sorry, I have no idea. I ______.
　　am a stranger here
　　题目：— Excuse me, officer. I can"t find the subway entrance. ______
　　— See those glass doors? Go in and you will see it on your right.
　　Can you help me?
　　题目：— Would you like a glass of wine?
　　— _____________ I don"t drink.
　　No, thanks.
　　题目：His parents are present there ______, but their minds are somewhere else.
　　physically
　　题目：It is easy to get the software we need ______ the market is small.
　　although
　　题目：She didn"t know______ to express her ideas in English clearly in public.
　　how
　　题目：The job is great in terms of salary. It has its disadvantages, ________.
　　though
　　题目：They also have a camera ______allows you to take and share photos and video.
　　which
　　题目：We must find a way to cut prices______ reducing our profits too much.
　　without
　　题目：We support the view that poor management will ______ business failure.
　　lead to
　　题目：You can go to Mobile Joker Store, ______ is the nearest mobile phone store from here.
　　which
　　题目：You will soon______ the world outside the smartphone is much more enjoyable
　　realize
　　二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
　　Do you know how to use a mobile phone without being rude to the people around you?
　　Talking during a performance irritates (激怒) people. If you are expecting an emergency call, sit near the exit doors and set your phone to vibrate (振动),_____.
　　When eating at a restaurant with friends, _____. This conveys the message that your phone calls are more important than those around you.
　　Mobile phones have sensitive microphones that allow you to speak at the volume you would on a regular phone._____.If you are calling from a noisy area,_____.Many people believe that they can’t live without their mobile phone._____, but limit your conversations to urgent ones and save the personal calls until you are at home.
　　二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
　　1. The mobile phone store is about five hundred yards past the gym, on your left.【B】
　　A. 手机商店在健身房的左边，离你500步。
　　B. 手机商店大概离健身房500步,在你的左手边。
　　C. 手机商店往左拐，然后再走500步。
　　2. No wonder I got lost. I was heading in the wrong direction!【A】
　　A.怪不得我迷路了，原来是我走错方向了！
　　B.我走错方向了，钱包也丢了。
　　C.难怪我会丢钱包，原来是放错位置了。
　　3. It seems that there’s nothing impossible with the little mobile phone.【A】
　　A.看来这台小小的智能手机无所不能。
　　B.这智能手机太小，什么事都干不成。
　　C. 这智能手机不是任何事都能干。
　　4. The Smartphone is getting more attention in the house than the child.【A】
　　A. 在这个家里，智能手机正在比这孩子得到更多的关注。
　　B. 在这个家里，孩子更关注智能手机。
　　C. 孩子在家更关注智能手机。
　　5. We all need to come out of this head-down syndrome.【A】
　　A. 我们都需要摆脱这种低头综合征。
　　B. 我们都需要走出这种低头综合征。
　　C. 我们都需要改变摇头的习惯。
　　二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
　　Mobile phone has become a problem for middle schools. Some middle schools in Australia have banned(禁止) students from carrying mobile phones during school hours. Mobile phone use among children has become a problem for the school this year. Several children have got mobile phones as Christmas gifts, teachers said mobile phone use is a distraction (娱乐) to students during school hours and it also gives teachers so much trouble in their classrooms. Teachers were also saying that sometimes students might use phone messages (消息) to cheat during exams.
　　She said some schools had tried to ban mobile phones. Some parents felt unhappy because they couldn"t get in touch with (与…联系) their children.
　　Many teachers said students should not have mobile phones at school, but if there was a good reason, they could leave their phones at school office. They also said there were many reasons why the students should not have mobile phones at school: they were easy to lose and were a distraction from studies.
　　Many people say that they understand why parents would want their children to have phones, but they think schools should let the students know when they can use their mobile phones.
　　1. Some middle schools in Australia have banned students from carrying mobile phones 【C】.
　　A. because they are students
　　B. when they are free
　　C. when they are at school
　　2. We know from the passage that some children get mobile phones from【C】.
　　A. the makers and sellers
　　B. the passers-by and strangers
　　C. their parents and friends
　　3. What does the underlined word cheat mean in the passage? 【B】.
　　A. 聊天
　　B. 作弊
　　C. 查询
　　4. Some parents felt unhappy because they couldn"t during school hours.【B】
　　A. use their mobile phones
　　B. get in touch with their children
　　C. help the teachers with their work
　　5. The passage tells us that 【A】.
　　A. students shouldn"t have mobile phones at school except for some special reasons
　　B. it is impossible to ban students from using mobile phones at school
　　C. some parents felt unhappy because they couldn"t use their phones at school
　　二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为T，错误为F。
　　A 4 year Kid, who does not know what an Email or a Chat App is, prays to God: Hey, Lord, Please make me a smartphone. This young kid is asking such a wish from God, because he sees that his parents at home are completely glued to this magical device called smartphone and has no time to look up at him. The smartphone is getting more attention in the house than the child. His parents are present there physically, but their minds are somewhere else.
　　It’s so true that this device has become an inseparable part of our day to day life, and we are addicted to it. We will start feeling restless if we do not look to our phone after a few minutes. We react faster to a phone beep or a message compared to a call by a family member from a different room. We all need to come out of this head-down syndrome. We all need to connect and communicate in real world. We need to put this technology to good use and not become a slave.
　　So what shall we do? It’s simple: the solution is called digital break. This means, when you return home from work, you simply turn off or mute all your digital devices for a few hours every day, or at least once in a while. What do you do then? You can share your time with the family, chatting with your wife or husband, playing games with your kids, doing things with other family members, etc. in real life. You will soon realize the world outside the smartphone is much more enjoyable
　　1. The kid is 5 years old. 【F】
　　2. The kid asked God for a smartphone. 【F】
　　3. Smartphones have become an inseparable part of our daily life. 【T】
　　4. We all need to connect and communicate in virtual world. 【F】
　　5. The only solution to the head-down syndrome is called digital break. 【F】
　　二、阅读理解：阅读下面短文，选择合适的内容将短文补充完整。
　　FILL IN THE BLANKS OF THE FOLLOWING LETTER WITH GIVEN SENTENCES IN THE BOX.
　　_____,mobile phones are being more and more widely used. It"s small in size, _____, offering fast and convenient service for communication. It"s of multi-function. _____.
　　In recent years,_____Quite a few use them at school to keep in touch with their families and friends instead of writing letters, which, of course brings convenience to them. But I don"t think it"s good to do so.
　　_____, student users often waste a lot of time chatting over the phone in their spare time, some even use them to cheat in exams. In addition, mobile phone bill is also a heavy burden on students" families.

国开（中央电大）专科《大学语文》网上形考（第一至五次形成性考核任务）试题及答案篇5

国开(中央电大)专科《市场营销学》网上形考任务1至4试题及答案

说明：试卷号码：2175；

适用专业：电子商务，工商管理(工商企业管理方向)，工商管理(市场营销方向)，旅游(酒店管理方向),旅游(旅游管理方向)，汽车(汽车营销方向)。

形考任务1 试题及答案

一、判断题

1.市场营销就是推销和广告。[答案：错]

2.生产观念和产品观念都属于以企业产品为中心的经营思想，其区别在于前者注重质量，后者注重产量。[答案：错]

3.从市场营销学的角度来理解，市场是指买卖之间商品交换关系的总和。[答案：错]

4.保护消费者权益是企业社会责任的重要内容。[答案：对]

5.企业战略规划的第一个步骤是确定企业目标。[答案：错]

6.某企业一业务单位呈低市场增长率、高相对市场占有率，对它最适宜的投资策略是发展策略。[答案：错]

7.香水制造商设法说服不用香水的妇女使用香水，这是运用了市场渗透策略。[答案：错]

8.企业市场营销管理的目的在于使企业的活动与外部环境的发展变化相适应。[答案：对]

9.市场营销组合这一概念是由美国的杰罗姆.麦卡锡教授首先提出来的。[答案：对]

10.某拖拉机公司以前向橡胶和轮胎公司采购所需轮胎，现决定自己办厂生产轮胎。这就实现了前向一体化。[答案：错]

11.微观环境与宏观环境之间是一种并列关系，微观环境并不受制于宏观环境，各自独立地对企业的营销活动发挥着影响作用。[答案：错]

12.消费需求变化中最活跃的因素是个人可支配收入。[答案：错]

13.随着经济的发展，人们的文化生活日益丰富，这对书刊、报纸等文化产品的行业来说是一种市场机会。[答案：对]

14.在无需求的状态下，企业营销的任务是进行刺激性营销；
在需求下降的情况下，企业则应实行恢复性营销。[答案：对]

15.恩格尔系数越高，人们的生活水平越高；
反之，恩格尔系数越小，人们的生活水平越低。[答案：错]

16.国外一些厂商常花高价请明星们穿用他们的产品，可收到显著的示范效应。这是利用了社会阶层对消费者的影响。[答案：错]

17.马斯洛的需求层次论认为，人类的需要可以由低到高顺序排列成不同的层次，在不同时期各种需要对行为的支配力量不同。[答案：对]

18.生产厂家对皮革的需求，取决于消费品市场上人们对皮鞋、皮包、皮箱等皮革制品的的需求，有人把这种特征称为引申需求。[答案：对]

19.顾客的信念并不决定企业和产品在顾客心目中的形象，也不决定他的购买行为。[答案：错]

20.消费品尽管种类繁多，但不同品种甚至不同品牌之间不能相互替代。[答案：错]

二、单项选择题

21.工商企业的市场营销工作最早是以( )为指导思想的。

产品观念

生产观念

推销观念

市场营销观念

[答案：生产观念]

22.市场营销观念的中心是( )。

制造大量产品并推销出去

发现需求并设法满足它们

推销已经生产出来的产品

制造质优价廉的产品

[答案：发现需求并设法满足它们]

23.营销在公司中最理想的地位是( )。

顾客作为核心功能

顾客作为核心功能和营销作为整体功能

营销作为主要功能

营销作为一个比较重要的功能

[答案：顾客作为核心功能和营销作为整体功能]

24.在市场营销的初创阶段，其主要研究内容是：( )

制定适宜的产品价格

推销与广告的方法

如何提高生产效率

如何改进产品质量

[答案：推销与广告的方法]

25.市场营销组合是指( )。

对企业可控的各种营销因素的组合

对影响价格因素的组合

对企业宏观环境因素的组合

对企业微观环境因素的组合

[答案：对企业可控的各种营销因素的组合]

26.战略环境因素变化的结果，对企业及其活动形成有利的条件是( )。

市场机会

环境威胁

成本优势

市场利润

[答案：市场机会]

27.适应企业界解决问题的需要，这是IBM公司为自己规定的( )。

企业的短期目标

企业的任务

企业的计划

企业的经营策略

[答案：企业的任务]

28.对明星类的业务单位，可供选择的投资策略应是( )。

收缩策略

维持策略

放弃策略

发展策略

[答案：发展策略]

29.以下哪一个不是密集性增长战略的实现途径：( )。

市场开发

同心多角化

产品开发

市场渗透

[答案：同心多角化]

30.当企业面临环境威胁时，可通过各种方式限制或扭转不利因素的发展，这就是( )策略。

转移

减轻

竞争

对抗

[答案：对抗]

31.市场营销环境是影响企业营销活动的( )的因素和力量，包括宏观环境和微观环境。

可改变

不可控制

不可捉摸

可控制

[答案：不可控制]

32.消费者个人收入中扣除税款和非税性负担之后所得的余额叫做( )。

个人全部收入

个人可任意支配的收入

个人可支配收入

人均国民收入

[答案：个人可支配收入]

33.某啤酒公司准备开发某地市场，调查后发现，该地的人不喜欢喝啤酒。对此，企业市场营销的任务是实行( )。

扭转性营销

刺激性营销

恢复性营销

协调性营销

[答案：扭转性营销]

34.以下哪一项不属于市场营销宏观环境的范畴？( )。

竞争者

政治环境

社会文化环境

经济环境

[答案：竞争者]

35.分析影响消费者行为的内在心理因素的目的是为了( )。

采取适当的营销策略技巧，以诱导消费者作出对企业有利的购买决策

了解消费者的经济承受能力

降低调研成本

区分不同阶层消费者以满足他们不同的需要

[答案：采取适当的营销策略技巧，以诱导消费者作出对企业有利的购买决策]

36.( )是生产者购买决策过程的起点。

确认需求

接受供应企业的报价

寻找和判断潜在的供应来源

说明需求项目的特点和数量

[答案：确认需求]

37.小刘计划购买一台电脑，但他既缺乏电脑方面的知识，又不了解有关的市场情况，对他这样的消费者，企业当务之急的营销措施是( )。

适时传递有关产品的信息

保证一定的存货水平

大幅度降低产品的价格

赠品销售

[答案：适时传递有关产品的信息]

38.消费者初次购买差异性很大的耐用消费品时发生的购买行为属于( )。

经常性购买

探究性购买

多变型

选择性购买

[答案：探究性购买]

39.下列因素中哪个不是影响生产者购买决策的主要因素？

文化

个人

组织

环境

[答案：文化]

40.消费者的购后评价主要取决于( )。

产品质量和性能发挥状况

付款方式

他人态度

赠品优惠

[答案：产品质量和性能发挥状况]

三、多项选择题

41.按照社会市场营销销观念，企业制定市场营销策略时，应兼顾( )。

市场需求

社会整体利益

竞争者的反应

企业内部条件

企业利润

[答案：市场需求；
社会整体利益；
企业利润]

42.以下哪些内容属于企业需承担的社会责任？( )

使消费者获得免费赠品的权利

使消费者具有自由选择产品的权利

使消费者具有申诉的权利

使消费者获得有关产品的充分信息的权利

使消费者获得安全的产品与服务的权利

[答案：使消费者具有自由选择产品的权利；
使消费者具有申诉的权利；
使消费者获得有关产品的充分信息的权利；
使消费者获得安全的产品与服务的权利]

43.企业的任务报告应当做到以下几点：( )

贯彻市场营销观念

鼓舞人心

切实可行

确定营销费用

利润指标明确

[答案：贯彻市场营销观念；
鼓舞人心；
切实可行]

44.密集性增长战略具体的实现途径主要有( )。

产品开发

市场开发

市场渗透

差异化营销

价格折扣

[答案：产品开发；
市场开发；
市场渗透]

45.下列因素中，企业可控制的因素是( )。

地点

政策

价格

产品

竞争者

[答案：地点；
价格；
产品]

46.以下属于市场营销微观环境范畴的有( )。

社会文化环境

经销商

经济环境

竞争者

政治环境

[答案：经销商；
竞争者]

47.下列商品或服务的购买对我国城市居民来说，哪些属于个人可任意支配收入项下的开支？( )

远程旅游

打保龄球

美容

电视机

蔬菜

[答案：远程旅游；
打保龄球；
美容]

48.消费者购买行为中，探究性购买一般有哪些特点？( )

消费者对所需要的商品很不了解

消费者一般对该类商品没有购买经历

不必花费很多时间收集商品信息

商品差异不大

商品一般价格高，购买频率低

[答案：消费者对所需要的商品很不了解；
消费者一般对该类商品没有购买经历；
商品一般价格高，购买频率低]

49.研究生产者购买行为时应做到( )。

分析购买决策各阶段的特征

有针对性地制定营销方案

研究影响购买决策的因素

了解谁参加购买决策

了解购买行为的类型

[答案：分析购买决策各阶段的特征；
有针对性地制定营销方案；
研究影响购买决策的因素；
了解谁参加购买决策；
了解购买行为的类型]

50.在饱和需求状态下，实行保持性营销策略的主要措施有( )。

努力维持现有的需求水平

提高产品价格

保持产品质量的稳定

严格控制成本

增加投资

[答案：努力维持现有的需求水平；
保持产品质量的稳定；
严格控制成本]

形考任务2 试题及答案

一、判断题

1.市场信息就是消费者的需求信息。[答案：错]

2.内部办公系统提供的是结果数据，而营销情报系统则提供即时发生的数据。[答案：对]

3.问卷中问题的安排应先易后难，有简单到复杂，由浅入深。[答案：对]

4.电话调查法回应率高，可以很快给出有效答案，是迅速收集信息的最好方法。[答案：错]

5.搜集二手资料的主要方法是文案调查法。[答案：对]

6.公司最直接的竞争者是那些同一行业统一战略群体的公司。[答案：对]

7.差异优势竞争战略是通过充分认识自己的优势、集中发挥自身优势取胜的竞争战略。[答案：错]

8.企业通常以与本企业相似的竞争者为进攻的目标。[答案：对]

9.市场领先者战略的核心是进攻。[答案：错]

10.采用跟随策略的缺点在于风险很大。[答案：错]

11.消费者购买行为的特征不能作为细分变数。[答案：错]

12.如果市场上所有顾客在同一时期偏好相同，对营销刺激的反应也相近，宜实行无差异性市场策略。[答案：对]

13.避强定位策略要求企业必须具有与竞争对手不相上下的的竞争能力。[答案：错]

14.差异性市场策略的最大缺点是风险较大。[答案：错]

15.生产者市场的标准与消费者市场细分是一样的。[答案：错]

16.经营者除了提供质量合格的产品，还必须提供相应的附加服务，如保养、售后服务等，这是产品整体概念的一部分，很有必要。[答案：对]

17.某摄影用品公司经营照相机、摄影器材、冲洗药品等，其中照相机就是一个产品线，在相机这类产品中，海鸥DF相机就是一个产品项目。[答案：对]

18.品牌是一种集合概念，蕴涵着丰富的市场信息，其中最持久并且揭示了品牌间差异的实质性的是品牌的利益。[答案：错]

19.一个设计出色的产品包装，不但可以保护产品，还可以增加商品本身的价值，进而增加企业的利润。[答案：对]

20.每一种产品都需经历介绍期、成长期、成熟期和衰退期等四个阶段。[答案：错]

二、单项选择题

21.一个由人、机器和程序组成，为营销决策者收集、挑选、分析、评估和分配其所需要的、及时的和准确的信息综合系统就是( )。

企业生态环境系统

市场营销调研系统

市场营销组织系统

市场营销信息系统

[答案：市场营销信息系统]

22.以下哪一个不属于企业内部的信息来源？( )

会计记录

政府发布的经济公报

企业的经济活动分析材料

企业的市场预测资料

[答案：政府发布的经济公报]

23.问卷设计中有这样一个问句：您是否经常购买啤酒？，这个问句存在什么问题？( )

没有不妥

问题过于简短

用词不确切

问题具有引导性

[答案：用词不确切]

24.本调查是为了了解某市上网人口数、上网人口的特性、上网方式、上网时间以相关网络行为，以了解网络使用人口的组成特性与使用状况，这项调研属于( )。

探索性调研

描述性调研

因果分析调研

预测性调研

[答案：描述性调研]

25.市场营销调研的第一步是( )。

收集信息

确定一个抽样计划

确定问题研究目标

进行调研设计

[答案：收集信息]

26.一个企业若要识别其竞争者，通常可从以下( )方面进行。

分销渠道

利润

产业和市场

目标和战略

[答案：产业和市场]

27.( )通过以优质的产品和高水平的服务赢得顾客和公众取得竞争优势。

集中优势竞争战略

高质量竞争战略

差异优势竞争战略

情报分析中心

[答案：高质量竞争战略]

28.当一个企业规模较小，人力、物力、财力都比较薄弱时，应当采取( )竞争策略。

专业化生产和经营

防御策略

进攻策略

市场多角化

[答案：专业化生产和经营]

29.市场领先者扩大市场需求量的途径是( )。

保持市场份额

以攻为守

开辟产品的新用途

正面进攻

[答案：开辟产品的新用途]

30.为了掌握及时准确的竞争者情报，企业需要建立( )。

超大型数据库

情报分析中心

云市场信息系统

自己的市场信息系统

[答案：自己的市场信息系统]

31.同一细分市场的顾客需求具有( )。

较多的共同性

较少的共同性

绝对的共同性

[答案：较多的共同性]

32.某服装企业将消费者市场分为传统型、新潮型、节俭型奢靡型等，这是依据( )所做的细分。

地理因素

心理因素

购买行为因素

[答案：心理因素]

33.避强定位策略的主要优点是( )。

有利于企业占据较佳的市场位置

有利于提高产品的质量

有利于提高企业管理水平

使企业较快速地在市杨上站稳脚跟，市场风险较小

[答案：使企业较快速地在市杨上站稳脚跟，市场风险较小]

34.无差异性策略的最大优点是( )。

市场适应性强

成本的经济性

需求满足程度高

市场占有率强

[答案：成本的经济性]

35.市场细分最重要的作用体现在( )。

有利于企业扩大生产规模

有利于处理好与中间商的关系

有利于企业提高技术研发能力

有利于企业发现和比较市场机会

[答案：有利于企业发现和比较市场机会]

36.某服装厂原来只生产高档服装，后来规模扩大，开始增加生产中档和抵挡服装，这种产品组合策略属于( )。

双向延伸

向上延伸

缩减策略

向下延伸

[答案：向下延伸]

37.宝洁公司为其拥有的不同的美发护发产品分别制定了不同的品牌，在中国市场上，该公司拥有飘柔、海飞丝、潘婷、沙宣和伊卡璐等五大品牌。宝洁公司采取的商标策略是( )。

推进商标策略

类似商标策略

等级商标策略

家族商标策略

[答案：家族商标策略]

38.以下关于包装的说法哪个是不对的？( )

包装对顾客要有吸引力

包装要与其商品的性质及风格一致

包装要易装运、储放

包装越精美越好

[答案：包装越精美越好]

39.以下哪一个不应是优选最佳新产品构想的依据？( )

新产品的获利情况

新产品的体积大小

未来的市场潜量

新产品的成本与设备能力情况

[答案：新产品的体积大小]

40.在新产品开发过程的第一个阶段，营销部门的主要责任是( )。

搜集构想

评核与筛选

进行环境分析

进行营业分析

[答案：搜集构想]

三、多项选择题

41.二手资料的信息来源有( )。

报刊、书籍

内部来源

原始资料

政府刊物

商业资料

[答案：报刊、书籍；
内部来源；
政府刊物；
商业资料]

42.以下属于调研方案设计需要确定的问题的是( )。

企业的市场定位

调研项目预算

需要回答什么问题

何时收集信息

如何收集信息

[答案：调研项目预算；
需要回答什么问题；
何时收集信息；
如何收集信息]

43.以下哪几个是市场领先者的策略？( )

正面进攻

阵地防御

开辟产品的新用途

提高市场占有率

季节折扣

[答案：阵地防御；
开辟产品的新用途；
提高市场占有率]

44.补缺基点的特征主要有( )。

企业具有占据该补缺基点所必需的资源和能力

产品的需求具有较强的季节性

生产和消费都比较集中

有足够的市场潜量和购买力

对主要竞争者不具有吸引力

[答案：企业具有占据该补缺基点所必需的资源和能力；
有足够的市场潜量和购买力；
对主要竞争者不具有吸引力]

45.除了对某些同质商品外，消费者的需求总是各不相同的，这是由消费者的( )等差异所决定的。

个性

购买行为

文化背景

地理位置

年龄

[答案：个性；
购买行为；
文化背景；
地理位置；
年龄]

46.地理细分变数有( )。

生活方式

气候

地形

人口密度

城乡

[答案：气候；
地形；
人口密度；
城乡]

47.包装的作用表现在( )。

增加产品的实用性

保护产品

传递产品信息

便于识别商品

方便使用

[答案：保护产品；
传递产品信息；
便于识别商品；
方便使用]

48.企业在市场定位过程中，( )。

要选择本企业产品的特色和独特形象

要研究目标顾客对该产品各种属性的重视程度

要避开竞争者的市场定位

要了解竞争产品的市场定位

要充分强调本企业产品的质量优势

[答案：要选择本企业产品的特色和独特形象；
要研究目标顾客对该产品各种属性的重视程度；
要了解竞争产品的市场定位]

49.企业针对成熟期的产品所采取的市场营销策略，一般来说可采取的途径是( )。

巩固老用户

开发新市场

立即停止生产

重点宣传企业信誉

开发新产品

[答案：巩固老用户；
开发新市场；
重点宣传企业信誉；
开发新产品]

50.新产品开发需要优选最佳产品构想，选择的依据是( )。

未来的市场潜量

新产品的获利情况

新产品的原料来源保证情况

新产品的成本与设备能力情况

[答案：未来的市场潜量；
新产品的获利情况；
新产品的原料来源保证情况；
新产品的成本与设备能力情况]

形考任务3 试题及答案

一、判断题

1.在竞争激烈的情况下，为了与同行和平共处，适于采用随行就市定价法。[答案：对]

2.成本导向定价法的缺点是不能反映市场需求状况和竞争状况。[答案：对]

3.当企业以利润最大化为定价目标时，其价格往往定得很高，以求在最短的时间内取得最大利润。[答案：错]

4.产品的需求价格弹性与产品本身的独特性和知名度密切相关，越是独具特色和知名度高的产品，需求弹性越大，反之，则需求弹性越小。[答案：对]

5.对于互补产品的定价原则是同高同低。[答案：错]

6.分销渠道的存在是为解决因生产与消费的分离而产生的产品数量、品种、时间、地点和所有权等方面的矛盾。[答案：对]

7.生产企业在特定的市场里，选择几家批发商或零售商销售特定的产品，这就是选择性销售。[答案：对]

8.真正折扣商店以低价销售产品，所以其经营的产品品质一般不会很高。[答案：错]

9.直效营销有助于企业降低经营成本。[答案：对]

10.消费品分销渠道的主要类型是直接式渠道。[答案：错]

11.公共关系是一项短期的促销方式。[答案：错]

12.企业进行有效沟通的第一步就是找出目标接受者。[答案：对]

13.促销的实质是商品交换。[答案：错]

14.销售促进适用于品牌忠诚性较强的消费者。[答案：错]

15.网络营销的目的，是利用各种互联网工具为企业营销活动提供有效的支持。[答案：对]

16.关系营销就是企业要经常单向地向顾客发送信息，以此来影响顾客的购买行为。[答案：错]

17.数据库营销的运作的第一步是数据存储。[答案：错]

18.绿色营销是以满足消费者的利益为目的、以保护企业利益为宗旨的营销模式。[答案：错]

19.行动式营销通过偶像、角色来激发消费者，使其生活形态得以改变，从而实现产品的销售。[答案：对]

20.当产品处于其生命周期的介绍期时，促销策略的重点是认识了解商品，提高知名度。[答案：对]

二、单项选择题

21.以下属于需求导向定价法的有( )。

理解价值定价法

追随定价法

随行就市定价法

成本加成定价法

[答案：理解价值定价法]

22.当企业有意愿与同行和平共处而且自身产品成本的不确定因素又较多时，企业往往会采取( )的定价方法。

理解价值定价法

随行就市定价法

密封递价法

边际成本加成法

[答案：随行就市定价法]

23.一般说来，产品最低价格取决于( )。

产品的成本费用